Deep linking capability is provided by the retailer or brand. Mavely’s SmartLinks, integrated with Button, automatically generate the best path to purchase for users, whether on a website or within an app. To understand deep linking, we first need to understand what an affiliate link is.
Affiliate Link Types
Affiliate marketing is when a company rewards an individual (affiliate) for generating sales. Affiliates are typically content creators, bloggers, or influencers who promote a company’s products or services through affiliate links shared in their content—such as blog posts, social media, or YouTube videos.
Types of Affiliate Links:
- Affiliate Web Link: A unique URL that directs users to a specific page or product on a retailer’s or brand’s website, enabling the company to track any link activity or sales generated by an affiliate’s promotion.
- Affiliate Deep Link: A specialized affiliate link that directs users to a specific page or product within an app rather than on a website. This creates a seamless experience for users already engaged with mobile apps, leading to a smoother purchase process and potentially higher conversions.
- Affiliate App-to-App Deep Link: An affiliate link that directs users from one app to a specific page or content within another app, reducing steps for users moving between apps. This approach increases user engagement by making it easier to find the intended content directly.
Why should you care about an affiliate links destination?
Sales conversions can double for brands who utilize app-to-app deep linking. Why? Because in today's world many consumers use apps when shopping as opposed to mobile web browsers.
Mavely is determined in ensuring all sales are attributed to our creators via our technology and partnerships. We are consistently working to ensure we improve tracking in any way we can on our end by implementing technology such as Button, as well as many other integrations and tools.