An advertising cookie (or just cookie) might seem like a tiny piece of data, but it plays a big part in marketing. Essentially, a cookie is a small data file that records user behavior on a specific website.
The data has the power to store information, ranging from user login details and page visits to session duration, device specifications, clicks, geographical locations, transactions, and more. In the affiliate marketing industry, it's a common practice to utilize cookies.
Cookies enable us and our brands to gather specific insights into consumer interactions. This not only enhances your user experience but also contributes to all details shared within our platform. Mavely and other affiliate marketing platforms may use various related technologies, such as web beacons, pixels, embedded scripts, and location-identifying tools, to enrich the insights we gather (collectively known as "cookies").