Cookies in Mavely
Cookies allow brands and Mavely to track data in the affiliate marketing industry. In the realm of brands collaborating with Mavely, these cookies play a pivotal role in data tracking and sales analysis. Here you can learn just how brands partnering with Mavely utilize cookies to share data with Mavely.
Dissecting Cookies
Cookies can be categorized into two main types: first-party and third-party.
First-Party Cookies
When a user visits a website, first-party cookies come into play. These cookies are collected by the website itself, mainly to personalize the user's online experience. This helps build a detailed user profile. This data helps websites offer personalized experiences and exhibit precisely targeted advertisements to users.
Third-Party Cookies
While third-party cookies function similarly, there's a subtle difference: they are collected by another company, rather than the visited website. This means that when a user clicks on a Mavely-affiliated link, makes a purchase, and leaves the website, data about this transaction is relayed to the brands affiliate channel, which in turn shares it with Mavely. This information is used in determining the creator's analytics.
Keep in mind, this process hinges on the user's willingness to share cookies. If a follower/consumer opts out of sharing cookies, the data remains concealed from the brand and Mavely, resulting in a sale not tracking through.
In essence, advertising cookies serve Mavely's data-driven ecosystem. The insights used from cookies contribute to a more streamlined and efficient brand collaboration process.