Brands who partner with Mavely have specific goals and personas that they require from creators. The top 3 criteria being looked at when assessing for campaigns are:
- Does the creators content align with the brands goals and requested creator persona?
- Has the creator driven GMV for the brand previously?
- Do they consistently link with Mavely?
Why are these important?
Meeting these criteria is important to ensure that we are selecting creators that align with the brand requirements and campaign goals.
Other factors to consider are the type of campaign as well as a users historic conversion ratio for the brand.
Quick tip: Creating content as well as promoting links is a great way to boost conversion and show brands you a versatile.